Southern Babe Diaries

A lot of businesses these days tend to rely heavily on the income generated by apps. This is why there are a lot of games and even other types of smartphone apps that have in-app purchases. Gone are the days when people actually had to pay for a specific app. These days, it's all about buying add-ons to the free app or buying additional “boosters” when it comes to games. Behind all that however is the worry that people may find some problems in the app including their purchases not appearing on their account or the actual application showing all sorts of bugs. 

To paint a clear portrait on this, lets say your company is the owner of a big game app. The app can be downloaded on any smartphone and is free to play with in-game purchases available. A customer buys one in-game product and it fails to materialize on his or her account. He or she now contacts the support team to see where the error or the problem happened and more importantly, get the resolution they need. The app team gets contacted and they note what happens. Most likely after getting all the details, it gets sent back to you, the owners of the app, for further fixing or meeting out the proper resolution. 

The great thing about this is that app developers have it easy these days because there are a lot of app support services available now. A few years ago, this wasn’t the case for app developers and app making companies. The development team would have to find time to work together with the support team to fix problems that users encounter when using the app. And there’s no way out of that too because the app is a paid application so they are pretty much bound to work on getting customer satisfaction. This whole model stretches everybody out and stretches them thin. 

As mentioned earlier, these days, it's fairly easy to outsource the tough job of doing support for a specific app. There are a lot of companies both locally and abroad who can help businesses out with regards to apps. There are a number of things that needs to be considered though. There’s the idea of the budget that needs to be set for the actual company who will be doing the support, there’s the format of which customer questions can be answered, there’s a system of communication that needs to be implemented between the app support company and the actual app maker. 

Most of these can be sorted out easily too. Managers and owners just need to sit down and spend some time discussing these factors and a few more. They really should also a lot some meetings with the company and themselves to be able to draw a clear picture of what needs to be done and how it should be done according to the whims and standards of the company.